Age: 17-25 (majority of readers in the age range of 19-21)
Gender: Mostly male (roughly 80% male)
Social Demographics:
Education / Work: Currently in education (college / university) or in part time work.
Shops: Schuh, Topman, McDonald's, Republic, River Island, Ark, Levi, H&M, online branded clothing stores.
Products / Belongings: Smart phone, deodrants / perfume, skateboards, rucksack, Dr Martins, records / vintage CDs, professional cameras, festival / gig memorabilia.
Preferred Musicians / Bands: Frank Ocean, The Killers, Foals, Jake Bugg, Alt-j, The Vaccines, Radiohead, Kanye West, Oasis, Crystal Castles, new and unsigned bands etc...
TV Preferences: Skins, This Is England.
Food: Take-aways, fast-food, snacks.
Social Activities: Skating, parties, festivals, gigs, nights out with friends.
Other Interests: Art / graphics, photography, fashion.
My magazine being similar to NME means that it will attract an audience similar to that of NME. My target audience is an age of 17-21 however I think that most readers will fall in the age bracket of 19-21. I aim to attract an audience that is young and into current music however I want them to be old enough to be able to afford products and music that are mentioned in my magazine. The people that read my magazine will have an interest in being out; doing things with friends, going to see the musician mentioned in the magazine live and skating. They are the living examples of the lifestyles and culture my magazine tries to demonstrate; they care about fashion but not in the way that they follow the mainstream trends, they watch tv but only programmes that display the social activities they like to take part in and they listen to music because they enjoy and appreciate the talent, not because it's 'cool'. My magazine caters for it's audiences preferences by varying the genres of music that are mentioned and by including other aspects of their lifestyles such as clothing, hobbies and film. 
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