Magazine Publishers

IPC Media are the biggest magazine publishers in the UK. They claim to cater for everyone's needs and wants by having a magazine for every interest, hobby and character within the 60 titles they publish. By connecting with 26 million adults in the UK (two thirds of all UK women and 40% of the men) they have successfully become a well-known and favoured publishing company. Some of the brands they publish include NME, Soap Life, Horse and Hound, Teen Now and Marie Claire. This is quite a diverse selection as they all come from different categories; 'Young Men', 'Fashion & Beauty', 'TV Entertainment', 'Teen' and 'Country Pursuits'. Having been founded in 1958 means that they have a lot of experience in publishing magazine titles and would be a safe option to chose when finding a home for my title however, the fact that they publish NME magazine means that it is unlikely that they would take mine in. The fact that NME magazine acted as inspiration when I was coming up with ideas for my magazine means that the two (JAKD and NME) are quite similar and as IPC already publish NME, they wouldn't create competition between their brands by taking on a magazine that is similar to one they already own.

Anthem publishers are a slightly smaller publishing company. Although they are growing rapidly, they were only founded in 2002. This company seem as though they would be suitable for my magazine as they have a quite a wide range of music-based titles in their collection. None of the magazines are "glossy" magazine titles; they publish magazines that teach people about instruments, music and technology. They also publish magazines on cooking, sport and travelling. This suggests that they magazines they publish are ones that demonstrate a passion and knowledge for the subject they are talking about and I think that this would work well for my magazine. The first title Anthem Publishing ever released was Music Tech Magazine. This works in my favour as it shows that this company have been dealing with music magazines for longer (they have an understanding on how to get these kinds of magazines to reach their audiences). Because their titles are specialised within the area they are focusing on I feel that it would be beneficial for both JAKD and Athem to welcome my magazine into their company as my magazine would act as a breather in between all of the information-heavy and technical titles they already publish.